Making the complex simple!
Steve showed us this video which he took inspiration from:
Make interaction simple.
If it’s complex, you’re not really going to bother!
We need to understand the context, i.e what if someone is using your site as a fitness app? You need to consider this person is moving, sweaty, needs big clear easy to touch buttons!
Basecamp is designed in such a way that it is so easy to navigate from project to project, task to task with such simplicity.
The BBC has a great mobile site that we can all take inspiration from.
There is no point on putting a home button at the start of a breadcrumb.
Mobile is about ‘in the moment’.
Designers need to ask: What is needed? Not just about some brand marketing speak, what is the app going to do for the user exactly?
Steve admires his work on kinetixliving.com
“We have to design for reality.”
“No one size fits all for user expectations. But we can go for consistency. The UX can be similar across all platforms and devices.”
“We’re trying to create the ideal experience. We can’t just think about text and links”
“Start with mobile first. We have to distill things down to the core message. It’s about a system level thinking, a system of the future. Start at the beginning, whilst thinking about the future.”
“Mobile users are often distracted, so feedback is key.”
“Mobile is very human. It’s almost apart of you. Desktop is not.”